diff --git a/pkg/geoip/geoip.go b/pkg/geoip/geoip.go
index 14c53a9..1ef4f9d 100644
--- a/pkg/geoip/geoip.go
+++ b/pkg/geoip/geoip.go
@@ -83,13 +83,17 @@ func GetChatFlagEmoji(r *http.Request) (string, error) {
 
 	// Subdivisions (states)
 	if len(city.Subdivisions) > 0 {
-		for _, sub := range city.Subdivisions {
-			// Can we get its name?
-			if name, ok := sub.Names["en"]; ok {
-				flags = append(flags, name)
-			} else {
-				flags = append(flags, sub.IsoCode)
-			}
+		// Stop at just one subdivision. This will be US states
+		// and general regions, but without getting too specific
+		// for UK users especially where the subdivisions can hone
+		// in on their city of 1,000 population!
+		sub := city.Subdivisions[0]
+
+		// Can we get its name?
+		if name, ok := sub.Names["en"]; ok {
+			flags = append(flags, name)
+		} else {
+			flags = append(flags, sub.IsoCode)
 		}
 	}